Take-Two Interactive Boss Says Call of Duty May Boost Game Pass, but He's Still Skeptical

With Call of Duty, one of Microsoft's most valuable gaming IPs, finally hitting Game Pass, Take-Two CEO Strauss Zelnick expects the popular first-person shooter to boost subscriber numbers for the service "for at least a period of time." Speaking with IGN's sister site, GamesIndustry.biz, Zelnick told the publication that he believes including Call of Duty on Game Pass will push consumers to subscribe to the service, at least for some time. "I think that offering a frontline title with a premium price in a subscription service, day and date, will push consumers to that subscription service for at least a period of time," Zelnick explained to GamesIndustry.biz. Though Zelnick explained that Microsoft's decision "won't affect [Take-Two's] decisions" and its approach to handling gaming subscription services. The company has dabbled with subscription services, like GTA+, a premium membership designed for avid GTA Online players. Zelnick's comments came the same week Take-Two Interactive announced its quarterly earnings, where the company reported total net bookings of $1,22 billion for the quarter while also revealing that GTA V has exceeded 200 million units solid. Zelnick revealed that while there is currently a video game voice actor strike, the company does not expect its business to be impacted by the publisher in the short term. This includes GTA VI, one of the most highly anticipated games of 2026, to remain unaffected by the strike.